What could we do about a beer brand, which was off the market for 3 years? How could we help them for their big return? First of all we made a connection between the brand and it’s consumers in the most used media – Facebook. We gathered all the past and present fans. Started amusing and teasing them for what is coming up, and what they could experience with the beer. Next thing to do is making the brand a new and useful website, which will showcase all their products and where everyone could read the brand story, which is quite colourful. But we wanted it more frisky. The result: you load the site – you pour a glass of your favourite beer – Ledenika.